Charlotte’s Web Holdings Back on the Rise


Charlotte’s Web Holdings, Inc., the number #1 CBD brand by market share stock price has been on a fast rise in recent weeks dominating MJ Stocks and consistently ranking as among the top most traded stocks in the US small caps by volume. CWEB / CWBHF trades at just a little over half of its market highs in April of this year and is currently under accumulation by savvy Investors.

Charlotte’s Web Holdings, Inc. is the market leader in the production and distribution of innovative hemp-based cannabidiol (“CBD”) wellness products. The Company’s premium quality products start with proprietary hemp genetics that are responsibly manufactured into whole-plant hemp extracts naturally containing a full spectrum of phytocannabinoids, including CBD, terpenes, flavonoids and other beneficial hemp compounds. Industrial hemp products are non-intoxicating. Charlotte’s Web product categories include CBD Oil tinctures (liquid products), CBD capsules, CBD topicals, as well as CBD pet products. 

Charlotte’s Web is named after the strain developed in 2011 by founders, the Stanley brothers (Joel, Jesse, Jon, Jordan, Jared and Josh) who created a marijuana variety with less tetrahydrocannabinol (THC) and more cannabidiol (CBD) than typical varieties of marijuana. The strain gained national attention in 2013 when Charlotte Figi a girl with Dravet syndrome was successfully treated with the strain that now carries her name. Her parents said in 2013 that her epilepsy had improved so that she had only about four seizures per month, and she was able to engage in normal childhood activities.

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The Company grows several hemp varieties, all of which contain high levels of CBD content but only trace THC amounts of less than 0.3%. Hemp varieties with high CBD potency reduce the amount of biomass required for CBD extracts, allowing for responsible farming practices by maximizing the production of cannabinoids, terpenes and other beneficial botanical compounds.

Charlotte’s Web Holdings, Inc., us currently the number #1 CBD brand by market share; 2019 has seen significant expansion for the Company surpasses 6,000 retail locations now receiving shipments of the Company’s leading hemp CBD products. More than 2,300 new retail doors were added since the start of the year – more than all of 2018 – significantly expanding the Company’s physical brick and mortar retail reach. To support the growing product portfolio and retailer demand, Charlotte’s Web is more than doubling the number of acres planted for 2019 to over 700 acres. The Company planted 300 acres of hemp in 2018 and harvested 675,000 pounds of raw hemp compared to 63,000 pounds in 2017.

Revenues are on a fast rise increasing for Q1 2019 66% year-over-year to $21.7 million as broader consumer awareness of CBD based products continues to drive increased usage in all product categories. Retail channel growth is increasing as the large mass retailers begin carrying Charlotte’s Web products. Gross profit totaled $15.9 million for Q1-2019, compared to $10.5 million for the first quarter of 2018, a year-over-year increase of 51.4%. As a percent of total revenue, gross profit in Q1-2019 was 73.4%, compared to 80.5% for the same period in 2018.

Charlotte’s Web recently announced in order to meet growing demand from consumer and retail channel partners, total acres planted for 2019 has been increased to 862, an 187% increase from 300 acres planted in 2018. In 2016, 2017 and 2018, the Company produced 41,000 lbs., 63,000 lbs. and 675,000 lbs., respectively, of dried hemp biomass.

“Interest and demand for our products has been exceptional and growing rapidly. Our 2019 planting strategy ensures we will have the required raw materials to deliver on production targets for Charlotte’s Web products through 2020 and into 2021,” stated Deanie Elsner, CEO of Charlotte’s Web. “Our leading CBD hemp varieties under cultivation today are the foundation of our 2020 production plan. Tens of thousands of Americans have come to rely on Charlotte’s Web products daily making it essential that our products are always available, efficacious and consistent day-to-day, bottle-to-bottle, year-to-year.”

On May 15th, 2019 Charlotte’s Web appointed Deanie Elsner as the Company’s new Chief Executive Officer. Ms. Elsner comes to Charlotte’s Web from Fortune 500 company Kellogg’s where she was President of the $3B dollar U.S. Snacks division – the largest business unit in the Kellogg Global portfolio and prior to that served more than 20 years in various leadership roles at the Kraft Foods Company including Chief Marketing Officer.

Currently trading at a $586 million market valuation Charlotte’s Web, the number #1 CBD brand by market share has been on a fast rise in recent weeks. There is plenty to get excited about here as new CEO Deanie Elsner recently stated:

“Charlotte’s Web has established itself as the market leader in sales, and more importantly as a trusted brand with an impeccable reputation. As someone with an extensive career in the CPG industry leading global brands, I see a tremendous opportunity to further influence, shape and grow the CBD category while turning Charlotte’s Web into a household product name that consumers can rely on around the world. My priority is to raise the Company’s level of operational effectiveness and accelerate growth opportunities acting with urgency and decisiveness.”

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